Learn How to Market Your Patterns, Build A Strong Online Community & Make More Sales

Yep, still living, traveling, and knitting in the van with my best girl (we have another little pup with us, too, he’s just hiding from the camera in this shot!)

Rockin’ one of my latest finished sweaters (my own design, not currently in the queue to be published.)

Do you dream of turning your passion for knitting and designing into a business? As a knitting designer, you pour your creativity and expertise into every stitch. You love what you do, you love the craft and the industry and your fellow knitters. You want to to share your visions with the world!

But the challenge lies in getting your beautiful designs seen, appreciated, and purchased by knitters who crave your unique style.

As a lifelong knitter, designer, and tech editor, I fully understand that designing stunning patterns is only half the battle. I am here to help talented knitters like you bridge the gap between design and success. Forget the overwhelming marketing hustle and scattered business advice. My focused group coaching program equips you with the tools and strategies to:

• Master your mindset around promoting (and getting paid for) your work:
  • Get clear on your unique motivators and goals.
  • Learn how to work with your natural rhythms instead of against them.
  • Gain confidence in talking about what you do!
• Create an organic social media marketing strategy to build your online community:
  • Learn how to choose where to focus your social media efforts.
  • Master the craft of creating high quality content to position yourself as an authority in your industry.
  • Discover how to leverage the algorithms to get found by your ideal knitter.
  • Learn how to foster a supportive and engaging online space where knitters connect with your brand.
• Boost your sales and income:
  • Develop pricing strategies that reflect the value of your expertise and time.
  • Explore how to diversify your revenue streams.
  • Get expert guidance on building a sustainable business model that allows you to focus on what you love – designing!

Imagine the possibilities:

• Your gorgeous patterns reaching and inspiring knitters worldwide.
• A dedicated community of fans eagerly awaiting your next design release.
• Financial freedom that allows you to focus on your passion and creativity.

The Deliberate Living Group Coaching Program is a unique blend of expert guidance, peer-to-peer support, and actionable strategies. It’s designed to propel your business into your own unique vision of the future.

Ready to join a supportive network of passionate entrepreneurs, freelancers, and dreamers to take the leap and get to the next step in your journey? Learn more and secure your spot in our next group coaching program!

Don’t let your beautiful designs languish unseen. Take charge of your success and knit your way to a thriving business!

Updates & A Move

Almost 2 years since my last post on this particular website and y’all – SO many things have changed!

(c) Foll Exposures

1. I moved into a van on January 1, 2019 and have been living in it with my pup ever since! This largely impacts why I haven’t posted here.
2. I mostly contribute to my personal website these days because it became too complicated to post to disparate places that were based on interests or hobbies. My new one encompasses all of the interests that I have in a single place so please come check it out and follow me over there!
3. I’ve just launched a new podcast that will be available as an audio podcast on most platforms (like Apple, Spotify, and Stitcher, to name a few) as well as a video podcast on my YouTube channel and the show notes/summaries will go live on my website.
4. I still knit, but not as frequently due to lifestyle changes. If you’re here for the knitting-related stuff only and aren’t interested in vanning, entrepreneurship, travel, or podcasting, I totally get it!

The Ultimate Guide – Video 6 – the LAST ONE!

Goooood Morning and Happy Thursday! This is the final video in my mini series about starting, growing and maintaining your knitting/crochet/yarn-related business.

Last week I mentioned that I’d probably do another video to wrap up any loose ends I thought of while rewatching the ones I’d already published. This week’s video touches on exactly HOW you can reach the clients and audience you’re looking for. The internet is so big and so widely used, it can be hard to be heard through the noise of it all!

Your business and social channels aren’t exactly a “build it and they will come” sort of thing. You need to make sure you’re doing the right things to help your clients FIND YOU.

If you’re looking for more small business motivation, tips, tricks and guidance, follow my coaching Instagram and Facebook pages! And don’t forget to sign up for my newsletter – I send out Buzzness Tips every Tuesday afternoon!

Is one-on-one coaching what you need to take your business to the next level? Check out my packages here.

I do plan on making more knitting-industry-related videos so if there’s a topic you want me to be sure I cover, leave it in the comments or send me a message!

The Ultimate Guide – Video 5

In this video we talk about maintaining your business once you’ve gotten it all set up and running! I give some of my favorite tips for keeping the fire alive and making sure you don’t fall prey to boredom and burnout.

The Ultimate Guide – Video 4

It’s Thursday and you know what that means!

This is the 4th video in my mini-series (see all of them here) about having a business in the knitting industry. We’re talking about Step 3 today and Step 3 is all about persistence, consistency and improvement! How are you going to grow and maintain the business you’ve built? Through consistency, grit and expanding into new arenas!

Do I need to say consistency again? Because that’s a huge part! If you want to make a change in virtually any stage of life, you need to be consistent about the actions you’re taking and building a business is no different.

Are you looking for one-on-one coaching to grow your business? Check out my packages here.

 

The Ultimate Guide – Video 3

Happy Thursday Knitters!

Today the 3rd video in The Ultimate Guide to Starting, Growing and Maintaining Your Knitting Business drops!

We’ve already talked about why you may NOT want to start a knitting-related business as well as the first step to take if you decide to move forward regardless. In this video we’re talking about how and where to sell your products or services!

The Ultimate Guide – Video 2

Happy Thursday Knitters!

This is the second video in my series called The Ultimate Guide to Starting, Growing & Maintaining Your Knitting Business and we’re talking about Steps 0 and 1.

“Step 0? Holly, what are you talking about Step 0? How is that even a step?”

Well first, you’ve gotta really decide for yourself whether this is the right path for you. Do you love knitting? Do you love designing? Do you love creating your knitting notions – stitch markers, needles, stitch holders, closures, etc? Did you know that turning that passion and hobby into a business is a LOT of hard work and time and may cause your passion for it to dwindle some? Owning a business – especially a business that started as a hobby – isn’t right for every person and I want you to make sure that it’s actually the right path for you.

ALSO! Starting NEXT TUESDAY I’ll be sending out weekly Buzz-ness Tips emails – the first one is all about hashtags and how to use them properly. Sign up here and get little bits of honey to help you grow your business every week!

Are you looking for one-on-one coaching to grow your business? Check out my packages here.

Intro to My New Video Series!

This is the introductory video for my new series focused on helping you start, grow and maintain your knitting-related business! Whether you want to be a designer, yarn dyer, technical editor, blogger, writer, podcaster, sell your knitted products or anything else in this industry – let me help set you up for success!

My project page for the shawl.

Beehive Wool Shop in Victoria, BC, Canada

WIP Wednesday: Bananas

My works in progress this week are shenanigans. I thought it’d be easier to show you in a video but I think I went off the deep end – sorry folks!

Have you had any Work in Progress Malfunctions lately?

FO Friday: Another Shift Knob Cover

I published my free pattern for shift knob covers in August of 2011 (crazypants!) and I periodically get requests from non-knitters to make some custom ones for their cars. The other week I got one such request – a black cover with a red pom on top.

I used some stashed Malabrigo Rios (look familiar?) and some stashed Malabrigo sock to make this request come to life.

These are a quick knit, especially if done in a single color, and are fun to make while using up small bits of stash yarn! Sadly, my car doesn’t have one yet – what is that saying about the cobbler’s kids having no shoes? That’s how my car is. I spend all my personal knitting time on garments and accessories for me and not my Suza-roo. 

What have you been knitting this week? Any fun finished objects to share? Do you knit accessories for your car?